I never really felt .NET “got” SEO and ScottGu’s latest post doesn’t really fill me with confidence. Read this:
One simple recommendation to improve the search relevancy of pages is to make sure you always output relevant “keywords” and “description” <meta> tags within the <head> section of your HTML.
Oh yeah? Tell that to Matt Cutts. Meta keywords haven’t had weight in any respectable search engine this millennium. As the article explains, meta description is next to useless as well.
What does matter?
The title tag. It shows in the browser and so Google rates it as important...